Goals · Grid System · Branding · Style Guide · UI Design · Marketing Collaterals · Final Thoughts
ESSA Health is a pioneering healthcare facilitator and medical tourism company dedicated to serving international patients with comprehensive services tailored to prioritize their needs. With a focus on providing seamless assistance to foreign nationals seeking medical treatment in India, ESSA Health offers end-to-end support throughout the entire treatment journey, from initial consultations to post-treatment care.
As the primary UX/UI designer, I was responsible for:
The objective of this project was to design and develop a responsive website for ESSA Health that effectively communicates its vision, mission, and values while showcasing its wide range of services and treatment offerings.
To kickstart the project, extensive research was conducted to understand the needs and preferences of ESSA Health's target audience, which primarily consists of international patients seeking medical treatment in India. Key insights gathered from user interviews, surveys, and competitor analysis informed the design decisions to ensure the website addresses users' pain points and fulfills their requirements effectively.
The home page of the ESSA Health website serves as the gateway to the platform, offering users their first impression of the brand and its services. Here's an overview of the design process and the considerations taken to ensure an engaging and user-friendly main page.
The grid system is based on 12 columns, 20 px gutter, 65 px margin. The overall width is set at 1140 px, providing a balanced experience across different devices.
The grid system is based on 8 columns, 20 px gutter, 65 px margin.
To establish a strong brand identity for ESSA Health, I conducted thorough research into the company's mission, values, and target audience. Utilizing insights gained from this research, I developed a branding strategy that focused on conveying trust, reliability, and compassion.
For the logo design, I conceptualized several iterations, each inspired by the essence of ESSA Health's commitment to holistic healthcare facilitation and medical tourism. After careful consideration and feedback from stakeholders, I refined the chosen concept, ensuring it encapsulated the brand's identity and resonated with its audience. The finalized logo features a symbolic representation of healthcare and global connectivity, incorporating elements that evoke professionalism, empathy, and accessibility.
A harmonious color palette and typography were selected to complement the logo and reflect the brand's values of inclusivity and excellence. Throughout the branding process, consistency and coherence were maintained across all visual elements, ensuring a unified and impactful brand presence across various touchpoints, from digital platforms to print materials. By prioritizing authenticity and relevance, the branding and logo design for ESSA Health effectively communicate its unique value proposition and leave a lasting impression on its audience.
I crafted cohesive designs for ESSA Health's brochure and business cards, seamlessly integrating brand elements while prioritizing clarity and professionalism to leave a lasting impression on clients. Maintaining consistency across all marketing materials is crucial to reinforce brand identity and create a memorable impression on clients. Here's a summary of how the business cards and brochures for ESSA Health were designed while keeping branding intact:
In conclusion, the responsive website designed for ESSA Health reflects a user-centric approach, catering to the diverse needs of international patients seeking medical treatment in India. By prioritizing ease of use, accessibility, and informative content, the website serves as a valuable resource for users, empowering them to make informed decisions and embark on their treatment journey with confidence. The collaborative effort of understanding user needs, incorporating key features, and employing responsive design principles has resulted in a user-friendly and visually appealing digital platform for ESSA Health.